Why You Should Consider Switching to Daily Emails
After spending 10 hours researching the pros and cons of writing daily newsletters, I’ve gathered insights from 10 interviews and scoured the internet on the topic.
My main source was Jonathan Stark’s podcast Doing Daily, which showcases people who made the leap from weekly to daily emails.
While I haven’t made the switch myself yet, here’s what I’ve learned from those who have:
Clarity of Thought
The top benefit of daily emails? Clearer thinking.
Many of the interviewees found that writing every day sharpened their ideas and made sales conversations easier. Daily writing forced them to articulate thoughts quickly and consistently, which led to better communication skills overall.
Stronger Relationships
Contrary to the fear that daily emails would drive away subscribers, most people found that they hardly had any unsubscribes.
The short, 100-300 word format gave multiple touchpoints with their audience, and the increased interaction actually deepened relationships.
It turns out, more frequent emails often lead to more replies and stronger trust with subscribers.
Fast Feedback Loop
With daily emails, you can test ideas faster and gauge interest in your products or services more effectively.
The rapid cycle of feedback allows you to refine your ideas in real-time. A weekly email simply can’t compete with that level of engagement.
Easier Than Weekly Emails
Surprisingly, writing a daily email was universally found to be easier than writing a longer, weekly email.
Once the daily habit is formed, it’s quicker and more manageable. Many participants also found that batching emails didn’t help and compared daily emails to meditation or prayer—something that’s best done regularly, not in bulk.
Who Benefits?
Daily emails work well for consultants, educators, or anyone wanting to enhance their authority and expertise.
If you’re in the business of building trust and positioning yourself as a thought leader, daily emails offer a powerful way to stay top of mind and establish yourself.
Who Doesn’t Benefit?
On the other hand, brands in more traditional industries (like finance, healthcare, or manufacturing) may struggle with daily emails.
In these spaces, sending frequent emails may feel excessive to the audience, and daily touchpoints could lead to annoyance rather than engagement.
