Quoting your book will kill your online engagement.
(espcecially if you quote yourself in the third person....wierd)
Why avoid copy/pasting your book online?
Your reader’s online alter ego doesn’t read—they scan, get grumpier, and can’t resist fail videos.
To master online writing, you need new skills that your college writing course didn’t teach you:
- Copywriting
- Short-form content
- Meaningful comments
Here’s how mastering these will grow your readership.
1. Copywriting that Engages
The art and science of selling with text is copyWRITING (not copyRIGHTING ©).
Online readers don’t want deep analysis—they want quick wins and entertainment.
Save the philosophy for offline.
Make online writing about taming the online alter ego with edu-tainment.
DO THIS: Take a copywriting course.
2. Short-Form Snacks
A four-course wall of content kills engagement online.
Create content snacks (a.k.a. short-form content).
Break it up. Think in headlines, not paragraphs.
It’s harder than you think.
DO THIS: Post a 280-character tweet on X every day. Expand it a bit on LinkedIn later. Or vice versa.
3. Comment Like a Good Seed Sower
You never really know if your own post will end up like a seed on pavement.
But a quality comment on someone else’s active post is like planting a seed in guaranteed fertile soil.
Add your expert insights to the conversation—no debate noise.
You’ll reap the fruit of new ideas, connections, and followers of your content.
DO THIS: Set a timer and make comments every day except your Sabbath.
Master these three, and you’ll turn passive scrollers into engaged readers.
