(Note: As a ghostwriter, I keep my clients' names confidential. This case study shares the story, but not the name.)
The Problem: “People Just Don’t Read Emails.”
This evangelist and author runs a nonprofit that helps Christians share their faith—without awkwardness, fear, or forced conversations.
He knew his message could change lives.
But there was a problem.
"I wrote a book to help people, but they weren’t reading it. I’d hear, ‘I haven’t had time’ or ‘I only read a chapter.’ And that was frustrating. Because I knew if they actually engaged with the content, it would help them."
Then someone suggested turning the book into an educational email course.
His response? Skepticism.
"I get dozens of emails a day. Why would anyone actually read this?"
To him, email was just noise—another thing people swipe away without thinking.
If that’s true, how could it possibly help people engage with his book?
The Breakthrough: “Wait… People Actually Look Forward to This?”
His perception completely flipped when he realized an email course isn’t about sending “more stuff” into inboxes.
It’s about delivering something people actually want.
"I always saw email as a necessary evil. But once I saw how we could make the content feel like a daily gift—something enjoyable to read—it clicked for me."
So, we took the core message of his book and turned it into a 5-day email course that:
✅ Broke the content into bite-sized, actionable lessons (no overwhelm).
✅ Felt like a conversation, not a lecture.
✅ Made evangelism feel natural and doable, not intimidating.
And the best part? The course was fully done-for-him.
All he had to do was approve the content and watch it work.
The Results: A Simple Email Course That Keeps Reaching More People
The moment the course went live, things started shifting.
1️⃣ More People Actually Engaging with His Message
"Now, instead of waiting for people to ‘find time’ to read my book, I can say, ‘Hey, just take this free 5-day course.’ And they actually do it!"
He’s seeing daily subscribers join his list, which means more people are being equipped to share the Gospel with confidence.
2️⃣ A Marketing Strategy That Feels 100% Authentic
This evangelist isn’t a marketer—and he doesn’t want to be.
"I never wanted to be ‘selling’ anything. But this feels different—it’s an invitation, not a pitch."
Now, he simply shares the course with pastors, churches, and individuals, knowing it will genuinely help.
"I just texted a pastor and said, ‘Blast this out to your congregation.’ And it’s been amazing."
3️⃣ A Resource That Will Serve His Ministry for Years
Unlike social media posts that disappear in a day, this email course is a permanent asset.
"I’ll be using this for years. It’s something I can freely give away, knowing it’s actually making a difference."
And the most unexpected bonus?
He finally found a way to inject his personality into his ministry.
"Because I speak to a wide range of people, I usually have to tone down my humor. But this email course let me use a more natural voice—one that still feels like me."
The Takeaway: Why an Email Course Is a Game-Changer for Christian Authors
Marketing doesn’t have to feel forced, awkward, or scary. And neither does sharing your message.
If you’re a Christian author or nonprofit leader trying to reach more people, an educational email course can:
✔ Help people actually engage with your message.
✔ Feel natural and effortless to share.
✔ Be something you can use for years to come.
"If you told me three months ago that I’d be this excited about an email course, I wouldn’t have believed you. But now? It’s a no-brainer."
Who Am I? And How Can I Help You?
I’m Blair Lee, a professional ghostwriter and the creator of Out of Thin Blair—a service designed to help authors and nonprofit leaders turn their books into high-converting educational email courses.
If your book isn’t getting the engagement it deserves, I can help you:
✅ Transform your message into an engaging, bite-sized email course that people actually read.
✅ Set up an automated system so your course works for you 24/7.
✅ Reach more readers, grow your audience, and make an impact—without feeling like you’re “selling.”
📩 Let’s talk about your book
